Marketing Campaign Lead

Marketing Campaign Lead

Acteon

Norwich or Aberdeen, United Kingdom

Acteon have an exciting opportunity for a Marketing Campaign Lead to join the team on a full time, permanent basis. Based at their facility in Norwich or Aberdeen, the Marketing Campaign Lead sits within the central Acteon commercial team and is part of the group shared service marketing function. This role delivers global campaigns on priority issues for both Acteon and our business lines to deliver against our strategic goals and provide the highest return on marketing spend.

The successful candidate will be capable of translating core business and commercial objectives into communications activity and behavioural outcomes through four core capabilities, Media and campaigns, Strategic communications, Strategic engagement, and Internal communications.

Duties & Responsibilities

• Defining the framework and portfolio structure for integrated business line campaign areas
• Devising and implementing a full media, marketing, PR, and communications strategy along with the annual implementation plan to support and deliver all aspects of a campaign
• Building and maintaining a detailed and accurate knowledge of each campaign area to maximise opportunities through the most effective communication approach
• Working closely with the integrated service leads, technical authorities, marketing automation strategy manager, and head of marketing communications, to ensure marketing, communication and campaign activity is focused and driving change
• Providing long-term horizon scanning for a campaign; including identification of risks/opportunities; managing short-term planning
• Planning marketing communications, setting clear objectives, gathering, and interpreting audience insight, selecting appropriate digital channels with peers to drive the change programme for ‘digital first’
• Carrying out research to understand our audiences and the impact that strategic communication could have
• Owning the Acteon and business line narrative and messaging for each campaign area you manage
• Developing, writing, and delivering persuasive copy for all the content you produce
• Overseeing with the marketing automation strategy manager the quality of the content created by third-party copywriters and designers to ensure that style guidelines and brand identity are adhered to
• Developing high standards of evaluation measures to collect, analyse and report on each type of communications activity
• Reporting on campaign return on investment and making recommendations for improvement
• Building and developing external alliances/relationships with decision-makers across a wide range of sectors and with current and future partner organisations that support and can help us to achieve our mission
• Developing, in consultation with senior business leaders and representative stakeholders from across Acteon and our business lines, a communication plan to promote campaign priorities and organisational change
• Managing a busy workload through effective project management; collaboratively prioritise and navigate conflicting demands
• Managing the annual campaign budget with the head of marketing communications and marketing automation strategy manager

Requirements

• Degree, diploma, or qualification in marketing and/or proven relevant experience
• Minimum of five years marketing/campaign management experience with a proven track record of achievement and delivery
• Relevant industry experience gained from the renewables, oil and gas, and/or marine construction industries would be desirable but not essential
• Devising and implementing marketing and campaign strategies for technical portfolios
• Able to build strong relationships and integrate products and services with a variety of stakeholders
• Working in a large organisation, developing, and managing external communication activities, plans, and marketing material
• Strong project management skills with demonstrable experience of successfully managing change programmes with multiple stakeholders
• An ability to analyse complex information, simplify stakeholder requirements and communicate it effectively to a range of audiences
• Developing value proposition methodology and concepts to uncover customers’ needs
• Comfortable commissioning channel-specific content in multiple formats, tailoring products according to audience needs and using insight and analytics to optimise
• Experience in making decisions by assessing user research
• Analytical mindset with a creative, innovative approach to problem-solving
• Creativity, with a flair for storytelling, copywriting, an eye for design and the willingness to take a hands-on approach alongside creative specialists to deliver best in class content
• Excellent organisational skills with real attention to deadlines and detail, very high-quality standards, and principles when it comes to brand integrity and acting against insights
• Understand how marketing activity and digital and online platforms can provide the highest return to generate qualified leads
• A hands-on user of digital platforms (e.g. web, mobile, social media, digital advertising, SEO, CMS, and CRM platforms)
• Strong interpersonal skills with an ability to motivate others and build effective and trusting partnerships across organisations
• Strong presentation, negotiation, and communication skills
• Budget management, assessing the financial needs of an organisation and implementing budget processes

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